‘Impact makers have amazing products, but too little reach,’ says founder Judith Schmitz. For years, she saw up close how social entrepreneurs launched strong, meaningful initiatives but struggled with visibility and sales. ‘They are driven and create impact, but often lack the resources to reach a broad audience.’ That observation became the starting point for Ohmygood. The platform connects social enterprises with organizations that want to give consciously. Through a single gift card, impact makers gain access to the business market. And companies get a simple, sustainable alternative to traditional corporate gifts or holiday packages.

The Ohmygood gift card offers a choice of more than 3,000 products from over 150 social enterprises. Companies buy the card for employees or business contacts – for holidays, milestones, or as a thank-you. The recipient then chooses their own gift in the webshop. ‘This model has multiple benefits,’ says Judith. ‘It reduces waste, aligns with organizational values, and generates direct revenue for our impact makers. A triple win.’

Not only companies, but consumers can also purchase the gift card and contribute to impactful choices themselves. Consumers can give the card for birthdays, anniversaries, or other personal occasions. This makes it easy to choose consciously in everyday life and support social enterprises.

Ohmygood’s impact is clearly visible at the office. In the corner stands a large, colorful giraffe sculpture made from hundreds of flip-flops that washed up on African beaches. ‘It was created by Nic&Mic in Zanzibar. They turn waste into art. That’s good for the environment and for local employment.’ It’s just one of many examples. ‘Bendl makes accessories from old fire hoses in collaboration with a social workshop. And Let’s Do Goods sells socks featuring art by so-called outsider artists and donates a pair to people experiencing homelessness for every pair sold. Behind every product is a maker with a mission.’

Ohmygood turned out to be a bullseye. The number of affiliated impact makers grew, demand for the gift card increased, and the year-end peak became more intense. ‘At some point, you realize you’re not just running a nice initiative, but a serious organization,’ says Judith. ‘That calls for different choices.’ Growth brought new questions: How do you scale without losing your mission? Where lies your greatest growth potential? And what should you avoid doing?

Judith had previously worked with Rabo Foundation, including to bridge seasonal peaks. When Ohmygood faced bigger strategic decisions, she turned to them again. ‘We needed clarity and direction. In addition to financial support, they also offered us guidance.’

Rabo Foundation connected Ohmygood with strategy firm Hop Step & Leap. ‘They said: meet them, see if it clicks. And it did immediately,’ Judith recalls. In several sessions, the team worked with the advisors to create a concrete growth plan. Scenarios, risks, target groups, and investment choices were mapped out clearly. ‘It gave us focus. We now know exactly what to prioritize and what to save for the long term. The combination of support, knowledge, and collaboration really moved us forward.’

The outcome was clear. In the coming years, Ohmygood will focus more strongly on companies where the match is greatest. ‘These are organizations that value sustainability and inclusion. Then an impactful gift moment fits seamlessly.’

The positioning also changed. In the business market, Ohmygood is shifting from ‘year-end gift provider’ to a structural partner that supports companies throughout the year with meaningful gift moments. ‘Organizations want their gifts to reflect what they stand for. We help them tell that story. And because we know all the impact makers, we know exactly which gifts match which values. That’s how we can truly become a gifting partner.’

Ohmygood’s growth directly impacts the entrepreneurs behind the platform. ‘The stronger we stand, the stronger their position becomes,’ says Judith. ‘That’s exactly why we do this. Every gift card spent supports makers with a mission. It’s a chain of positive choices. Their mission is our mission.’

For Judith, the value of working with Rabo Foundation lies in the mix of funding, coaching, and networking. ‘They’re not a silent partner. They think along, connect us with their network, and stand beside us at events. It feels like a partner that truly wants us to succeed. I’m very aware of how valuable that is, and it makes them an important part of the impact chain.’